• Introduction to Search Engine Marketing
  • Difference Between Organic and Inorganic Searches
  • Setting up a Google Adwords [Google Ads] account
  • Understanding the benefits and importance of Google AdWords [Google Ads]
  • What are Impressions
  • What is the difference between CPC, CPM, CTR
  • What is Google AdWords [Google Ads] Advertising Routing
  • Destination URL, Quality Score, and Display URL
  • How To Setting Up a New Adwords Campaign
  • All about Search Network and Display Devices
  • Location Based Campaigning, Bidding and Budgeting
  • How to create an Ad Group and Ad Copy