- Introduction to Search Engine Marketing
- Difference Between Organic and Inorganic Searches
- Setting up a Google Adwords [Google Ads] account
- Understanding the benefits and importance of Google AdWords [Google Ads]
- What are Impressions
- What is the difference between CPC, CPM, CTR
- What is Google AdWords [Google Ads] Advertising Routing
- Destination URL, Quality Score, and Display URL
- How To Setting Up a New Adwords Campaign
- All about Search Network and Display Devices
- Location Based Campaigning, Bidding and Budgeting
- How to create an Ad Group and Ad Copy
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